Work

3e Ident ‘Geometry’

About the Work

‘Geometry’ is the first in the series of station idents conceptualised and animated by Emberlight for the 2017 ‘3e’ rebrand. The series of idents is called “Metamorphose”. The over- arcing concept is based on the inner layers breaking out and consuming the 3e, transforming it entirely. The layered contents from within the 3e burst out in an infinite number of forms across the suite.

In this ident, a variety of colorful geometric shapes that rupture the outer shell of the 3e. Music and sound design has been created for each individual ident by Giles Packham.

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